At Demand.io, we've created something unique in tech compensation. As a founder-owned, profitable company with no outside investors, we have the freedom to reward our team members differently than traditional startups. Rather than rely solely on illiquid equity and promises of future exits, we believe in creating immediate wealth-building opportunities for those who help drive our success.
Our Partners Program and associated PSB bonus system, inspired by how top venture capital firms operate, enables our best performers to earn substantial monthly cash bonuses tied directly to our growth. While this may sound unconventional, it reflects our fundamental belief: exceptional talent driving meaningful impact deserves exceptional rewards. We're proud that this system has already enabled some Partners to achieve compensation levels comparable to successful startup exits, with several earning multiples of their base salary through PSB.
At its core, the PSB is designed to reward Partners based on the revenue growth of the company. The PSB starts with a simple idea: you earn a percentage of Demand.io's revenue growth starting from a baseline when you joined the company.
Let's walk through a simple example:
Your PSB percentage is determined by your Partner level. You advance through Partner levels based on performance.
Partner level advancement at Demand.io is purely performance-based and can happen at any time. While formal reviews occur annually, exceptional performance can drive faster advancement - we've had top performers advance multiple levels within a single year.
Your progression through Partner levels is based on demonstrable impact across three key areas:
Extreme ownership
Business impact
Cultural alignment
Your advancement pace is entirely in your hands. While most Partners advance one level per year through consistent strong performance, we've seen exceptional performers advance multiple levels in a single year by:
As a Partner, your PSB is divided into two parts, rewarding both near-term and long-term impact:
We believe in rewarding both:
For example, if revenue has grown by $1M above your baseline in a given month:
Tier 1 (near-term impact)
Tier 2 (long-term impact)
This structure encourages both quick wins and sustainable growth strategies, aligning your incentives with the company's long-term success.
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If you’d like to calculate your own PSB scenarios more precisely, refer to these PSB calculation tables.
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Below are examples showing potential PSB earnings at different Partner levels and revenue growth points:
L2 Partner (1M baseline → 1.3M current)
L3 Partner (1.5M baseline → 2.5M current)
L5 Senior Partner (1.5M baseline → 1.9M current)
L8 Managing Partner (1M baseline → 3M current)
Note: These examples use maximum tier percentages and are subject to level-specific floors and ceilings.
For more detailed calculations, refer to our PSB calculation tables.
Each month, you'll receive a detailed PSB report including:
Revenue metrics
PSB calculation
Company context
To provide stability and manage company expenses, we've implemented minimum guarantees and maximum limits.
PSB floors provide a guaranteed minimum bonus regardless of company performance, ensuring cashflow stability for all Partners.
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Note: Individual Partners may have different floors based on negotiated packages.
Based on your organizational level, maximum PSB ceilings apply. These are benchmarked against RSU packages at top tech firms, with the key difference that PSBs are paid in cash monthly, not subject to lockup periods.
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Q: When do PSB payments occur? A: PSB is calculated and paid monthly, typically within 15 days after the month ends.
Q: How is my baseline revenue determined? A: Your baseline is the company's average monthly revenue over the 12 months prior to your partnership start date.
Q: Can my PSB decrease if company revenue drops? A: If revenue drops below your baseline, you'll receive your guaranteed minimum (floor) for your Partner level.
Q: How do I track my PSB growth potential? A: Your monthly PSB report shows your current trajectory, and you can use our PSB calculation tables to model various scenarios.
Q: Is there a trial period before becoming eligible for PSB? A: Yes, new employees typically have a 90-day evaluation period before Partner consideration, though this may vary by role and level.